Rewiring Human Potential
Through Intelligent Systems

NeuroSpire Labs builds technology platforms that transform how people heal, grow, and connect — starting with the $50B behavioral health market.

View Our Platform Investor Deck →
16Live Brand Sites
12Production Services
275+Database Models
12Revenue Streams
21NRSI Domains

The NORM Ecosystem

A vertically integrated platform powering the full lifecycle of behavioral transformation — from assessment to sustained change.

NORM Rhythm

Consumer Behavioral Transformation
  • $149/$349/$749 tier ladder + $4,999 concierge + $99/mo Sustain
  • Rhythm Report, /results smart router, ReconnectFlow, Couple Sync
  • Engine-driven daily prompts, weekly exercises, 7R stage tracking
app.norm-rhythm.com →

NRP Rhythm Platform

Clinical / Academic / Research
  • NRSI v2.0: 274 items, 21 domains, 14 validated indices
  • Clinician protocols + IRB-ready de-identified datasets
  • Research internship cohorts with hands-on mentorship
nrp-rhythm.com →

NORM Coach

SaaS for Relational Coaches
  • Custom domain, brand-site builder, Stripe Connect payouts
  • Nervous-system-aware client experience (not another Kajabi)
  • 10–25% platform fee, no monthly SaaS bill
norm-coach.com →

Aligned & Romancier

Mobile Apps (iOS / Android)
  • Romancier: couples lens (We) — reconnection, repair, rhythm
  • Aligned: individual lens (Me) — focus, regulation, growth
  • One engine, two lenses — React Native Expo, Pro IAP tier
aligned-focus.com →

CareOS

Licensed Therapy Practice EHR
  • 631 clients, 8,000+ sessions, 7-tab client detail
  • CPT billing, FullCalendar scheduling, staff availability
  • TheraNest + TherapyAppointment EHR data migrated in
norm-careos.com →

Find My Classmates

Alumni Giving & Mobilization
  • Two-tier tenancy: schools + classes, 107 HBCUs seeded
  • Oakwood ’86 flagship — 50 classes × 50 classmates × $40M
  • NORM-aware donor readiness & trust-repair engine
findmyclassmates.org →

SizzleQuiz

Lead Generation Funnel
  • 274-item RFSS + NRSI blended assessment
  • Name gate, partner invite, $4.95 → $495 → membership ladder
  • Server-rendered quiz at quiz.sizzlequiz.com
quiz.sizzlequiz.com →

NORA

Residency & Intern Operations
  • Research intern dashboard with multi-session workflows
  • Clinical hour tracking, course progression, Daily.co video
  • NRSI reference library baked in
norm-nora.com →

Gather OS

Personal Outreach CRM
  • Stay close to the people who matter, on rhythm, on purpose
  • Polyvagal-aware outreach — reach out regulated, not panicked
  • No streaks, no guilt — a quiet system that keeps people close
norm-gatheros.com →

NSL Command Center

Internal CEO Cockpit
  • System topology, focus engine, CEO scorecard
  • Blended completion (milestone × 0.85 + activity × 0.15)
  • Git scanner cron, daily rhythm alerts, 16-component map
Admin-Only

Ambassadors

Referral & Growth Engine
  • Leadership tree, certifications, event operations
  • Tiered incentives across the platform portfolio
  • 8-phase build — phases 1–3 live
In Production

Lifestyle Therapy & Coaching

Licensed Clinical Practice
  • LMFT practice — couples, individual, marriage education
  • Therapy intake funnel → app.norm-rhythm.com/therapy
  • Self $199 / Supported $349 / Restorative $549 tiers
lifestyletherapycoach.com →

Built to Scale

Enterprise-grade architecture designed for clinical precision and consumer-grade experience.

Assessment Engine (NRSI v2.0)

274 items across 21 domains and 14 validated indices. 50 couple archetypes derived from paired-profile analysis across 3.5M pairings. Safety-gated routing, symptom screens, real-time scoring, tone-adapted reports.

Behavioral Intelligence

Real-time drift detection identifies disengagement before it becomes dropout. Automated interventions deliver personalized content via push, email, and SMS notifications. Daily content delivery keeps users in rhythm.

Infrastructure

12 production microservices on Node.js. PostgreSQL + Prisma ORM across 275+ models. React + TypeScript SPA, Next.js for internal tooling, Caddy 2 with on-demand TLS for coach custom domains. Daily.co video, Stripe Connect, OneSignal push, SES email. Built on AWS — horizontally scalable.

Revenue Model

Diversified revenue across subscriptions, SaaS fees, transactions, and services.

NRP Web Ladder

$149 → $4,999

Rhythm Report → Program → Concierge + $99/mo Sustain

Therapy Tiers

$199–$549/mo

LTC clinical subscriptions

NORM Coach SaaS

10–25% fee

Stripe Connect, tiered by client count

Mobile Pro IAP

$4.49/mo

Aligned & Romancier in-app purchase

Personalized Reports

$4.95

Per-partner couple reports with tone adaptation

Intimacy Rewiring

$9.99

7-day guided intimacy experience

SizzleQuiz Funnel

$4.95 → $495

Quiz → Unlock → Membership ladder

Courses & Cohorts

$495–$1,199

Per enrollment, multi-cohort model

NRP Academic Licensing

Negotiated

NRSI instrument + protocol library for institutions

Clinician Certification

Per Cohort

LMFT / LCSW / Psychologist training tracks

Retreat Center

Per Event

Chestnut Gardens — couples & leadership intensives

Ambassador Network

Referral-Driven

Tiered incentives across the portfolio

Leadership

Joe Follette Jr.
Joe Follette Jr., M.Div., LMFT

Founder & CEO

  • Licensed Marriage & Family Therapist
  • Master of Divinity
  • 20+ years clinical practice
  • Creator of the NORM™ Model
  • Architect of 14 integrated platform services

Chestnut Gardens Retreat at Tin City

A premium retreat destination for immersive NORM experiences. Couples intensives, leadership retreats, and certification training — all guided by the clinically grounded NORM methodology.

Located in the Nashville, TN area. Experience the NORM model in person.

Learn More

Get in Touch

Interested in investing, partnering, or learning more? Drop us a line.

joe@neurospirelabs.com • Huntsville, Alabama